Free & confidential estimator

What's your business actually worth?

Most owners only find out when it's time to sell. Get a ballpark in sixty seconds — then see exactly which factors raise or lower your multiple, and what to fix before you go to market.

Step 1 · The ballpark

Start with the numbers.

Small businesses sell on a multiple of Seller's Discretionary Earnings (SDE) — your net profit plus your own salary, perks, and one-time expenses added back. Set your numbers below.

Annual revenue$1.0M
Net profit margin (after your salary)15%
Owner salary + perks (add-backs)$90K
Your W-2 salary, health insurance, vehicle, travel, and any personal expenses run through the business.
Industry
Estimated value range
$1.0M – $1.4M
2.3× – 2.9× SDE
Annual revenue$1.0M
SDE (what a buyer pays for)$240K
Refine your number ↓

Illustrative only — not an appraisal or an offer. Everything you enter stays in your browser; nothing is sent anywhere until you choose to contact us.

Step 2 · The drivers

Now, earn the multiple.

Two businesses with identical profit can sell for very different prices. These eight factors are what buyers — and their lenders — actually look at. Answer honestly and watch the multiple move.

How to increase your value

Nice — no red flags based on your answers. The factors above are holding your multiple up, not down.
Step 3 · The real thing

Ready for a real valuation? Here's what we'll need.

A genuine opinion of value takes about a week once we have the documents. This is the same checklist we use on every brokerage engagement — gather these and you're 80% of the way there.

Financial statements

  • P&L for current period — month & year-to-date
  • Last 3–5 year-end statements
  • Most recent balance sheet
  • Revenue by month for the past 12 months (seasonality)

Tax returns

  • Federal returns for the corresponding years
  • Schedule C or Form 1120 / 1120-S
  • Owner's salary, perks & benefits detail

Operational data

  • Staffing summary by job title, by month, past 12 months
  • Customer breakdown by size — top 20 (no names needed)
  • Supplier breakdown by size — top 10 (no names needed)
  • Facility & equipment leases — summary of terms
  • Inventory value at cost

Assets & other

  • FF&E asset list or estimated fair market value
  • Real estate / equipment appraisals, if any
  • Patents or trademark documentation
  • Orders in process or future bookings
  • Brief description and history of the business
No obligation, strictly confidential

One quiet conversation.

I'm Troy Muljat. I've spent my career buying, selling, and operating businesses and real estate in the Pacific Northwest — including running my own brokerage and property management companies day to day.

Send the form, or just call. I'll tell you honestly what your business is likely worth, what would make it worth more, and whether now is the right time. No fee for the conversation, and nothing leaves the room.

Thanks — your estimate and details are on their way. Troy will reach out personally, usually within one business day.

Submitting includes the numbers and answers from the estimator above so the first call is a productive one. Confidential — never shared, never a mailing list.